CHALLENGE
TricorBraun approached PSG to develop short, consistent, and compelling communications about overall global operations and sourcing capabilities that could be easily delivered to current and potential customers.  High-quality visuals with tactile design elements were requested to give products and services a sophisticated brawn for a competitive edge and to enhance global market share. 

SOLUTION
PSG produced a video to tell the company’s story and to help drive sales.  The two-minute video addressed global sourcing capabilities, including available options and big cost savings for clients.  The video was delivered in various formats and for use on TricorBraun’s web site.  PSG created an accompanying brochure that told the traditional story—it was also designed for flexibility to add new stories and capabilities.  The design was carried into the web site for a seamless, consistent approach.