CHALLENGE
To brand several crop “stress mitigation” tent tours throughout the U.S. that demonstrate Monsanto’s new technologies, and also to create an educational experience for both dealers and farmers.

SOLUTION
PSG created multiple learning stations to showcase Monsanto’s newest technologies at each of the stress mitigation tent locations.  In order for tour hosts to brand the sites, PSG created an assortment of signs.  Kits with a variety of materials were also developed to help train tour hosts about how they might best provide an effective educational experience for participants.